Why the Asian Paradise Flycatcher?
The project brief was to pick out one of the animals displayed in Lee Kong Chian Natural History museum as the face of our exhibition.
I knew I wanted to pick an animal that was indigenous to Southeast Asia but also one that was not quite as known. The Asian Paradise Flycatcher drew my attention, both with the species’ unique colouring (white and blue for males, red and blue for females) but also it’s trademark features ( mohawk-esque head feathers and a long dramatic tail ).
After research, I learned that Asian Paradise Flycatchers are highly familial and territorial. However, despite being monogamous, pairs would flock to help defend the territories of their neighbours. Their flocking tendencies are a reason why they are able to gain the upper hand against other species despite their small size.
The bond between the birds within their species fascinated me and thus inspired the name of the exhibition - The Flocking Movement
Interactive invitation design
The invitation of the invite to the exhibition is designed to be partially 3D. I wanted to pay homage to the asian background of the flycatchers and thus included many oriental elements such as the symmetrical fold, the yin-yang positioning of the flycatchers on the front & the oriental crest patterns in a hexagonal shape that feature an abstracted version of the birds.
There are also pop up elements within the invite to lend to the impression of birds flying off and out of the page when the invitation is opened.